Lake Superior State University
Lake Superior State University
 
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Alum Success

Chelsea Sparrow

"My experience at Lake Superior State University is one of the best of my life. Not only did the education I received prepare me immensely for the work world, I made friendships and connections that are sure to last me a lifetime. LSSU is the perfect collegiate experience: exceptional educators, a welcoming community and the beauty of Michigan’s Upper Peninsula."

--Chelsea Sparrow
LSSU Athletic Training Graduate;
ATC Graduate Intern Athletic Trainer;
University of Minnesota, Duluth

Admissions

Dearborn University Consortium Center

BS Degree in Business Administration - Marketing

Marketing career opportunities include product development, product management, distribution management, advertising, public relations, retail management, sales, marketing research and direct marketing. Few other professional careers offer as many possibilities. The study of marketing includes courses that provide the knowledge and skills necessary to understand the function of marketing.

View Brochure (pdf)

Career Opportunities

  • Account Executive/Manager
  • Professional Selling—Business to Business
  • Sales Management
  • Marketing Research
  • Product Analyst
  • Retailing
  • Buyer
  • Logistics Analyst
  • E-Commerce

Degree Program

Courses taken at Henry Ford Community College
BAC 131 Principles of Accounting  4
BAC 132 Principles of Accounting 4
BCA 140 Software Applications  3
BEC 151 Macroeconomics  3
BEC 152 Microeconomics  3
BLW 253 Business Law 4
SPC 131 Fundamentals of Speaking  3
MATH 115 College Algebra 5
MATH 141 Introduction to Statistics 4
BBA 131 Introduction to Business 4
BBA 231 Business Office Communications 3
BBA 252 Principles of Marketing  3
BBA 254 Logistics & Supply Chain Mgt  3
MGT 230 Principles of Management  3
MGT 232 Human Resource Management  3
 
MACRAO Certification
English Requirements  6
Humanities requirements 5
Lab Science requirement  4-5
Social Science  3
B.S. degree requirements  3
Free electives 20-21
 
Courses taken at Lake Superior State University
BUSN 355 Business Law II  3
BUSN 466 Business Policy 3
FINC 341 Managerial Finance  4
INTD 389 Competing in Global Marketplace 3
MGMT 464 Organizational Behavior  3
MGMT 381 Consumer Behavior 3
MRKT 383 e-Marketing 3
MRKT 387 Advertising  3
MRKT 388 Retail Management  3
MRKT 480 Marketing Research 3
MRKT 481 Marketing Management 3
MRKT 486 International Marketing 3

Hands-on Training...

Brian Applegate

Brian Applegate
Fire Science

LSSU's dedicated three-story fire lab made all the difference to Brian Applegate.

"Our certification training classes offered real situations," Brian says. Students practice victim search techniques while controlling and extinguishing fires. Applegate says his favorite exercise was the live fire flashover simulation. "We saw how fires evolved as they burned," he says. "It’s as close as you can get to the real thing."

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Apply Today!

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