Lake Superior State University
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Alum Success

Letitia Phillips, a Sault Ste. Marie native, Sault High graduate, and 2010 LSSU graduate, presented her paper "A Viability Study of the French Luxury Fashion Industry" at the 2010 Global Marketing Conference held in Tokyo in September. "The experience really pushed me to want to further my education," Phillips stated, noting that she plans to pursue a master's degree in business administration. Phillips graduated with three degrees: business administration-international business, business administration-management, and French studies.

Collaboration Across Disciplines:

Skate Fenders

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Skate Fenders were created by Frank McClelland with the assistance from project manager David Leach of Lake Superior State University’s Product Development Center. Respond Inc. developed the unique product “Skate Fenders” and gained a first mover advantage in the United States as a durable product designed to protect the player from common foot injuries in ice hockey. The product is manufactured through injection molding with high grade polycarbonate. The company currently offers two different versions of the Skate Fenders product, the Full Pro Model and the Compact Pro Model in two sizes.

 

Left Border Recent Events Right Border

Recently, Dr. Wilhelms' International Business Law students assisted Mr. McClelland in his efforts to take Skate Fenders international.

Aubrey Ekblad, Aaron Burzynski, Cameron Penny, Nathan Stump, Noel Granger, and Quinn Kelly worked closely with Eric Becks, a project manager, from the Prototype Development Center, and Frank McClelland, the inventor, to investigate the potential for improving the market presence in the European market. The students studied countries such as Germany, The Czech Republic, Finland, Sweden, Spain, and Switzerland. In addition to the country analysis, the students developed a push and pull marketing strategy specifically targeting the use of Social Media.

Junior Nathan Stump who was a part of the International Business Law class stated that, “Working on the Skate Fenders project has helped me understand the proper steps it takes to send a product overseas. It  has taught me how to research tariffs and develop individual marketing strategies based on the different demographics in each separate nation.”

The team of students presented their findings to Skate Fenders management on December 14th, 2012.

Student Leader...

Shyla Jones

"Our small campus is inviting and really allows you to get to know other students as well as professors. All of my professors know who I am and care about my education just as much as I do." [ more ]

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