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Investment Club plays big role in I-500 marketing

Posted: January 31st, 2013

By Peter Pietrangelo
I-500 Publicity

SAULT STE. MARIE – The Lake Superior State University Investment Club played a big role in marketing for the 45th annual International 500 Snowmobile Race held Saturday, Feb. 2. As a result, the club netted more than $2,000 to help with its annual trip to New York City.

Working with the I-500 board of directors, the club sold advertising for the newly expanded Raceweek program in advance of race week and will be selling programs at the race itself. LSSU senior business administration student Miranda Fortenberry, Sault Ste. Marie, shepherded a team of eight LSSU students to sell advertising throughout the community. The students sold more than $4,000 worth of advertising to pay for production of the 45th annual I-500 Raceweek commemorative program and earned more than $650 for the club’s annual trip. They went on to sell hundreds of the programs during the race to earn a $1,500-plus commission.

Fortenberry worked closely with LSSU alumni Michael Willette ‘08 and Peter Pietrangelo ’10 on the project, which I500 representatives said contributed more than $7,000 toward future enhanced marketing initiatives.

“We set lofty goals for the LSSU Investment Club, and they surpassed those high expectations,” Willette said. “We had to add more pages to the program to accommodate all the advertising they sold. Their hard work enables us to give our customers more value.”


ON TO NEW YORK! – Lake Superior State University students Nikki Stratelak and Nathan Stump move commemorative programs during the annual I500 snowmobile race held in Sault Ste. Marie, Mich., on Feb. 2. LSSU's Investment Club made more than $2,000 in program sales and advertising. Proceeds will help the club afford an annual business trip to New York City. Stratelak, Investment Club secretary, is a senior in business administration/international business from Grosse Pointe, Mich. Club president Stump is a finance and economics major from Williamston, Mich., with a minor in international business. (LSSU/Malloree McLeod)

A print-resolution photo that runs with this caption can be found by clicking here.

“This has been a wonderful learning experience for all involved,” Fortenberry said. “It is a hands-on project that creates camaraderie and teaches business relations in a very forthcoming manor. Everyone who had a part in this project, or will in the future, will benefit.”

Club members who participated in the project included Alex Feravich, a senior sports and recreation management major from Cedar Springs; Andrew Althaus, senior, finance and economics, Temperance; Tina VanAlstine, senior, accounting; Kati Voigt, senior, finance and economics; Brenna Moher, junior, accounting; Allison Walsh, sophomore, accounting; Sam Gilbert, junior, finance and economics, all from Sault Ste. Marie; and Ramsey A’ve, senior, political science, Detroit.

The Investment Club sold the programs for $5 each throughout Sault Ste. Marie during “race week” and during race day. The International 500 Snowmobile Race is the oldest, longest oval snowmobile race in North America. It has been a 100-percent volunteer effort since its inception in 1969.

LSSU’s Investment Club was founded in 1999 to allow students to enhance their knowledge of stock analysis, economic trends, global finance behavior and stock portfolio management. The club holds a portfolio of securities and cash that is managed by students who follow market data and conduct fundamental stock analysis under the advising of LSSU finance faculty. The club’s advisor is Prof. Gerald Root CFA.

For more information about the club or LSSU finance programs, visit lssu.edu. For more information about the I-500, visit i-500.com. -LSSU-

CONTACT: Tom Pink, 906-635-2315, tpink@lssu.edu; John Shibley, 635-2314, jshibley@lssu.edu; I-500 Media Director Peter Pietrangelo, 235-4893, news@i-500.com


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