Lukenda School Of Business

e-Marketing

Expand Your Knowledge, Enhance Your Career!

Program Overview

The E-Marketing Certificate is designed to help you master the essential disciplines in digital, social, and mobile marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing. E-marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in e-marketing.
A study of the impact the Internet and other digital technologies have on the marketing of goods, services and ideas. The course will examine current e-marketing environment, strategy and management issues including consumer behavior, segmentation and targeting, differentiation and positioning, product, price, distribution, communication and customer relationship management. Ethical and legal issues will also be addressed. (3,0) 3
The course content will provide insight to social interactions, examining the various social media channels available to marketers, social marketing strategies, and track their effectiveness. Social media is heavily technology-driven, the course will cover relevant related aspects in digital marketing, its relation to buying and selling of goods and services, or the transmitting of funds or data, over an electronic network. (3,0) 3
The course defines mobile marketing, designs strategies, tracks ROI of mobile advertising, and instructs students in the application and design of mobile websites. The course teaches students how users engage with mobile, create a clear marketing strategy, target segment and measure mobile campaigns. (3,0) 3
see program catalog

Why choose an LSSU Certificate Program?

Flexible Online Courses. Frequent start dates for convenient scheduling.

Supportive faculty that have real-world experience and academic credentials in the field.

Pay course by course.